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Coaching Evaluation

Based on over 30 years of experience, Performance Consultants has developed a coaching evaluation tool to help you measure the return on investment (ROI) of coaching. Coaching for Performance ROI allows you to capture the benefits and estimate the effectiveness of a coaching intervention or the impact of an organizational-wide culture transformation programme.

If you can’t measure something, you can’t manage it.

Current organization-wide study on coaching impact

In partnership with one of Europe’s leading Business Schools and a large multinational client, Performance Consultants is currently undertaking a study to measure the impact of our in-house Coaching for Performance training on the bottom line as well as the change in management behaviour. Sign up to our Coaching and Leadership Insights Newsletter to receive the report when it is published.

Coaching evaluation methodology

Performance Consultants’ methodology for measuring executive coaching ROI builds on widely accepted tools such as Kirkpatrick’s Four Levels which examines participant reactions, learning, behavioural change and, most importantly, business impact.

Our coaching evaluation model begins with the identification of the client’s strategic objectives for the coaching programme, such as enhanced organizational responsiveness, strategic alignment, or innovative contributions. Drawing on established knowledge in the field of industrial psychology we work with the client to identify the “chain” that links the behaviours of the coach, to the attitudes and behaviours of their direct reports.

This chain connects the actions of the coach manager to the creation of value for the organization, through the empowered, committed and energized contributions of the coach manager’s direct reports. Using the most up-to-date approaches for estimating the monetary value of a broad range of employee behaviours and organizational outcomes, we connect the investment made in the developing coaching skills to value creation in the organization.

By implementing our coaching evaluation tool, organizations can obtain a monetary ROI figure for one-to-one coaching or coach-training programmes. Most importantly, the confidentiality of the coaching is not compromised through this method.


Leaders on our Transformational Leader Pathway receive Executive Coaching with a Coaching Evaluation review that shows the impact for your organization


Coaching Evaluation training is included in the coaching toolkit of our Performance Coach Certification

Got a question?

“Measuring the financial impacts justifies future investment. Once you can demonstrate the tangible impacts to a sceptical Finance Director, it’s a different ball-game.”
Alan Barton, Director, Arup

Work with our evaluation team

Evaluating the impacts of a coaching engagement, training programme or a culture change initiative is a specialized area. Work with our consultants to customize an evaluation process that will lead to meaningful results for your business.

To find out more about our evaluation work or to discuss how we can support the specific training and evaluation needs of your managers, leaders and organization, please email or call +44 (0)20 3903 0011.

Maximizing the impact of executive coaching

Executive coaching practitioners, Joy McGovern and colleagues have direct experience demonstrating that this leadership development practice does have a lasting impact on the individuals who participate in it, on the larger organization they are a part of and on the organization’s financial bottom line.

Their research on “behavioral change, organizational outcomes, and return on investment” follows Donald Kirkpatrick’s four levels of criteria or impact and includes a fifth level added to the evaluative schema by Jack Phillips:

1. Reaction and planned action: the participants’ reactions to, and opinions about, the intervention, and what they plan to do
2. Learning: the competencies the participant was expected to acquire
3. Behavioral change: whether the participant is doing things differently
4. Business results: relating participation to either tangible or intangible business results
5. Return on investment (ROI): the relationship between the monetary value of the results and the cost of the initiative

FAQs – coaching evaluation

Why is it important to measure the impact of coaching?

It is well-known that coaching can be a “black box” and that there can be little insight into the effectiveness, let alone impact on the bottom line, of a coaching programme. Part of our mission is to professionalize the coaching industry. Through our evaluation tools, organizations can obtain a clear view of what was worked on in the coaching, how the behavior change impacted the organization, and can obtain an ROI figure for individual coaching engagements where relevant.

How can I access your evaluation tools?

To find out more about our evaluation work or to discuss how we can support the specific training and evaluation needs of your managers, leaders and organization, please get in touch.

Why choose Performance Consultants?

The most recommended professional coach training company by clients worldwide.

Original pioneers and global leaders in performance coaching training and certification.

High-impact, transformational and strategic approach – achieving proven results.

Coaching skills training created by the pioneers in workplace coaching