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Coaching for Performance
Performance Coach Certification | FOUNDATION

The Coaching for Performance program was created by the coaching industry pioneer Sir John Whitmore and has continued to receive 5* reviews from aspiring coaches and global organizations.

Module 1 introduces you to powerful coaching capabilities and practical use of the GROW Model. Perfect for beginners and those wanting to refresh their coaching skills.

This is the essential first step towards certification as a Performance Coach with Performance Consultants or the ICF.

Unleash your full potential.

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Coaching for Performance | Module 1: Foundation

The first module in the Coaching for Performance program will give you a taste of the power of coaching, providing you with practical skills of key coaching models and frameworks including a deep dive into the renowned GROW coaching model.

Start with Module 1 or make a long-term saving by investing in a comprehensive Coach Certification package to Silver or Gold level. Our certification packages all provide the training hours, mentoring and evaluation necessary to obtain International Coach Federation (ICF) certification too.

workplace coaching

What our learners say

Not only does this course rank alongside the best training I have ever experienced, I feel totally committed to putting the skills I have learned into practice.

Bob Picken, BPP Law School, London

Perfect combination of instruction and experiential learning.

Cory Sevin, Director, Institute for Healthcare Improvement, USA

Coaching for Performance course syllabus

Course syllabus

Coaching for Performance | Course content

Module 1 equips individuals with the skills to turn ordinary conversations into coaching interactions, develop key emotional intelligence competencies and present a powerful approach to unleashing potential.

If you are unsure which package is right for you, book a call with us and we can find the best solution to help you reach your goals.


Become a certified performance coach with our Silver or Gold plan.

What you will gain from Coaching for Performance | Module 1: Foundation

  • Confidence to coach after real coaching practices and the experience of being coached
  • A coaching toolbox of essential models, coaching skills and mindset practice
  • A learnt and applied foundational philosophy and models of coaching in organizations
  • An understanding of organizational coaching and its context
  • The ability to demonstrate the International Coaching Federation (ICF) Core Competencies of a coach
  • Your own style of coaching
  • Knowledge about the coaching relationship of framework, processes and outcomes
  • An understanding of models and structures that provide a robust process for effective coaching engagements

Course details

Coaching for Performance | Foundation
$2,195 inc. VAT (USD)
£1,698 inc. VAT (GBP)

Prerequisites: None
Duration: 2 days or 4 half days
Class size: up to 12 people
Delivery: Online or in-person
Certification: Certificate of Professional Development


Who is the programme for?

The programme is suitable for aspiring executive coaches. If you’re unsure, please feel free to contact us and we can talk you through your options.

What are the different ways to do the programme? 

There are three ways to do the programme:

  • GLOBAL COURSES: We deliver programmes publicly in all time zones – see Global Course Dates for programmes in The Americas, Asia Pacific and Europe.
  • IN-HOUSE: We can deliver this programme for your organization either virtually in your chosen time-zone, or in-person at your chosen location.
  • TRAIN THE TRAINER (TTT): We can equip your organization’s trainers with the necessary knowledge and skills to deliver this programme.
How is the training delivered?

This program is delivered virtually (online) so you can join from anywhere. If you are an individual, see Global Course Dates. If you want to bring this course into your organization, you can choose between in-person or virtual delivery – get in touch.

Can training be provided in different languages?

Yes, we can deliver in over 20 different languages on request, please contact us to discuss your needs.

What materials are provided in the programme?

Learning is supported by the world #1 coaching book Coaching for Performance written by our Founder Sir John Whitmore as well as the course booklet, practice assignments, follow-up workshops and an online learning hub which includes video demos, exercises and worksheets.

Who are the other participants on the programme?

You will join a group of international peers from diverse backgrounds and industry sectors.

When will I be recognized as a Performance Coach?

There are 4 requirements you must complete to become a Certified Performance Coach – Silver:

1.           Modules 1–3 (60+ hours of Coaching Education)

2.           100 hours of Coaching Practice

3.           10 hours of Mentor Coaching (included in Silver plan)

4.           Performance Evaluation – Pass

On being certified as Performance Coach – Silver, you will also receive an ICF Level 1 Certificate of Coaching Education so that you can also apply for an Associate Certified Coach (ACC) credential.

Next steps

Coaching for Performance | Foundation module is just the start. Complete your journey to becoming a Performance Coach with one of our world-class certification packages:  


Performance Coach
Certification – Silver Plan

  • Module 1 – Coaching for Performance | Foundation 
  • Module 2 – Coaching for Performance | Intermediate 
  • Module 3 – Coaching for Performance | Advanced 
  • 360 Impact Assessment
  • 10 hours of Mentor Coaching
  • 12 months of Coaches Club

If you want to become a certified coach, this is the plan for you. Modules 1-3 take a deeper dive into the tools you need to become a certified coach.

The Silver plan will set you up to become a world-class performance coach, with the option to apply for ACC certification with the ICF.

Duration: 6 days (or half day options)
Tuition $11,195 (USD) or £8,580 (GBP)


Performance Coach
Certification – Gold Plan

  • Module 1 – Coaching for Performance | Foundation 
  • Module 2 – Coaching for Performance | Intermediate 
  • Module 3 – Coaching for Performance | Advanced 
  • Module 4 – Coaching for Transformation  
  • Module 5 – Self-Transformation  
  • Module 6 – Advanced Coaching for Transformation 
  • 360 Impact Assessment
  • 10 hours of Mentor Coaching
  • 24 months Coaches Club

Become the very best performance coach with the gold-standard professional coach training program, understanding the neuroscience of human change and its application within coaching.

Duration: 14 days (or half day options)
Tuition $21,895 (USD) or £16,794 (GBP)