Skip to content

Coaching for Performance
Performance Coach Certification |

Transformational coaching training created by the pioneers of Performance Coaching. Through a fuller understanding of the power of coaching, coaches and leaders are invited to create and lead interdependent organizations in which people can grow and fulfil their potential.

Our trusted partners

Louis Vuitton logo
Anglo American logo
Collins Aerospace logo
mastercard logo

Working below the waterline

Coaching for Performance | Modules 2 & 3 complete the advanced coaching training for Performance Coach – Silver certification. You will develop a deep knowledge that goes beyond most coach certification courses, to transformational coaching. You will be introduced to the Iceberg Coaching Model which will enable you to work with different mindsets and resistance to change.

These Intermediate and Advanced modules build on the skills developed in the Foundation module, enabling you to further develop a powerful and authentic coaching style which integrates purpose and performance.

Who is this coach training program for?

This coaching course is included in our Silver and Gold plans for leaders and coaches:

To skip the Foundation module and start at Module 2, you should have completed at least 20 hours of coach training. Please mention your previous training when you apply.

Course content


Description automatically generated

Through 42 hours of learning and practice, participants cover fundamental skills including:

• High-performance cultures
• The Iceberg Coaching Model
• The GROW Model
• Power source coaching
• Limiting beliefs, making change real
• Powerful performance conversations
• The coaching relationship and structure of coaching sessions
• Accountability follow-up coaching
• 360° feedback coaching
• Working with resistance to change
• Coaching using change models
• The use of metaphor in coaching
• The Drama Triangle, Coaching and Emotions
• Review of coaching skills and behaviours

Participants are also provided with coaching practice assignments, virtual accountability workshops, a Coaching for Performance course booklet, coaching demos and skill building practices, eLearning resources and a certification guide and tracking tool.

Coach Certification Pathway


Entry requirements: Foundation Module
Typical class size: 12 participants
Coach Training Hours: 42 hours
Continuing Coach Education: 42 hours

Intensive (in person or online):
4 full days or 8 half days

Phased (online):
Twelve 3-hour workshops

Price: £4,638 (£3,865 + VAT)

* Book Silver or Gold plan. Or apply to start at Module 2 if you have completed at least 20 hours of coach training

Level 1 ICF-accredited coaching education


We deliver on-site, in multiple languages, and online for organizations around the world. You have the option to tailor the content and the format to suit your organization’s requirements. And we can train your trainers to deliver our courses.

Contact us with your requirements, or book individual places now on one of our global workshops.

To bring this program into your organization, email or call +44 (0)20 3903 0011.

“This is more than just coaching an individual, this course provides techniques to support individuals on how to enhance their abilities while enabling them to recognize the emotional traits that may be holding you back.”
Coaching for Performance | Modules 2 & 3 participant

What makes this training unique?

This professional coaching program teaches transformational coaching skills to an advanced level so that you will have more breadth and range in your coaching toolkit. And, unlike other programs, it is not based on life coaching so you will be able to start applying the skills within organizations immediately knowing that you have what you need to be a world-class performance coach.

Over 40 years ago, our program was the first of its kind in the world. It is still the industry gold-standard because of the impact that it has:

  • Leaders create and lead interdependent teams in which people can grow and fulfil their potential
  • Leaders are able to align individual, team and organizational goals that create a positive impact on the working culture
  • Leaders help others to build their awareness, laying the foundation for their future leadership capability within the team and organization
  • Leaders learn to relate to others from a paradigm of trust – the key to being a great Leader
  • Self-awareness is improved – understanding why you do what you do
  • Performance is improved by self-managing and overcoming interference to achieving potential
  • Awareness of others improves which enables you to spot people’s strengths, interferences and motivations to inspire and collaborate more successfully with individuals and teams
  • Social skills are improved
  • Active listening skills are improved

We have trained thousands of Performance Coaches in over 20 countries and all have seen the benefits of Coaching for Performance.

  • Able to relate to others from a paradigm of trust
  • Confident to coach after “real play” coaching practices and the experience of being coached
  • Developed a coaching “toolbox” of useful models and coaching skills and mindset
  • Have learnt and applied foundational philosophy and models of coaching in organizations
  • Understand what organizational coaching is and the context within which it sits
  • Be able to demonstrate the ICF core competencies of a Coach
  • Have established your particular style as a performance coach and learned how to develop it
  • Know about the coaching relationship, in terms of framework, processes and outcomes
  • Understanding of models and structures that provide a robust process for high performance coaching engagements that get results.

“It is the quality and daringness of material that sets this program apart
Simon Losasso, Global Talent Development Consultant, Medtronic

Coach Certification

You will receive an ICF Level 1 Certificate on successful completion of all elements of the Silver Plan:

  • Coaching for Performance Modules 1–3
  • Mentor Coaching
  • Performance Evaluation

Performance Coach – Silver

This is a unique “double crown” certification pathway. So, once you have completed 100 hours of coaching practice you will receive your Performance Coach – Silver credential. And you can apply to the International Coaching Federation (ICF) for the Associate Certified Coach (ACC) credential via their Level 1 path.

Coaching for Performance is also aligned with the Association for Coaching (AC) and the European Mentoring and Coaching Council (EMCC) so that you can use the training to apply for their accreditations. Please note that each coaching body has its own requirements and application fees.

What are the next steps to become a coach or leader-coach?

Leader Pathway

The Transformational Leader Pathway is for leaders who want to enable extraordinary results. Participants include board members, senior executives, managers and people leaders generally. In 6 months you will transform your thinking about leadership and how you lead.

Coach Certification

Performance Coach Certification is for people who want to specialize in executive coaching (leadership coaching) and gain a qualification as a professional coach with the International Coaching Federation. We will walk beside you on your coaching journey as you develop transformational coaching skills that will make a real difference in the world.

“A very powerful dive into taking coaching to the next level.”


What are the different ways to do the program? 

There are three ways to do the program:

GLOBAL COURSES: We deliver programs publicly in all time zones – see Global Course Dates for programs in Asia Pacific, Europe and The Americas.

IN-HOUSE: We can deliver this program for your organization either virtually in your chosen time-zone, or in-person at your chosen location.

TRAIN THE TRAINER (TTT): We can equip your organization’s trainers with the necessary knowledge and skills to deliver this program.

Can training be provided virtually?

Yes, this program can be delivered virtually (online) and in-person. If you are an individual, see Global Course Dates and look for the “Online” tag. If you want to bring this course into your organization, let us know if you want in-person or virtual delivery when you get in touch.

How is the training structured?

Modules 2 & 3 are available in different format options to suit your needs:

OPTION 1 “Intensive”: 4 full days (virtual or in-person).

OPTION 2 “Intensive”: 8 half days (virtual).

OPTION 2 “Phased”: Twelve 2/3-hour weekly workshops (virtual).

Can training be provided in different languages?

Yes, we can deliver in over 20 different languages on request, please contact us to discuss your needs.

What materials are provided in the program?

Learning is supported by the world #1 coaching book Coaching for Performance that is written by our Founder, Sir John Whitmore as well as the course booklet, practice assignments, follow-up workshops and an online learning hub which includes video demos, exercises and worksheets.

Who are the other participants on the program?

You will join a group of international peers from diverse backgrounds and industry sectors. This creates fantastic international professional networking opportunities.

What accreditation do I get from your program?

On fulfilment of the requirements for each level of the Performance Coach Certification journey, you can apply for your Silver, Gold or Platinum Performance Coach credential from Performance Consultants, the pioneers of the global coaching industry.

On completing additional practice coaching hours, you can then apply to the International Coaching Federation (ICF) for Associate Certified Coach (ACC), Professional Certified Coach (PCC) or Master Certified Coach (MCC) respectively.

The program is also aligned with the Association for Coaching (AC) and the European Mentoring and Coaching Council (EMCC) so you can use it to apply for their accreditation. Please note that each coaching body has its own requirements and application fees.

When will I be awarded my Performance Coach badge?

After successful completion of all elements of the Silver Plan and 100 hours of Coaching Experience you will be a certified Performance Coach – Silver.

After successful completion of all elements of the Gold Plan and 500 hours of Coaching Experience, you will be a certified Performance Coach – Gold.

If I have trained elsewhere, can I use this training to top up to become ACC, PCC or MCC with the ICF?

Yes, all of our training is counted as “coach-specific training” and so you can use our training to add the hours that you need and apply via the ICF Portfolio pathway.

Can I join the program to obtain Continuous Coach Education (CCEs) for ICF credentials?

Yes, our training is ICF aligned so hours count as CCEs. If you are an ACC, consider starting at Module 2. If you are a PCC or MCC, consider starting at Module 4.

How can we help you?

    Your name

    Your email

    Your telephone

    Your organization

    Which course(s) are you interested in?
    You can select more than one

    Please tell us more

    We use your information to reply to you and to provide our services. We will not send you marketing communications without your consent. Our Privacy Notice explains more about your personal data and the choices you can make

    Interested in the results of this coaching training?

    IKEA logo

    IKEA used performance coach training to strengthen management and leadership skills and drive business performance.

    Why choose Performance Consultants?

    The most recommended professional coach training company by clients worldwide.

    Original pioneers and global leaders in performance coaching training and certification.

    High-impact, transformational and strategic approach – achieving proven results.

    Coaching skills training created by the pioneers in workplace coaching